Colgate Optic White Purple toothpaste instantly colour-corrects yellow tones^ on teeth and gives you whiter teeth in 7 days^^. Its Micro-Polishing Crystals** help to remove teeth surface stains so you can have a more radiant smile. It is also enamel safe# and safe for everyday use. So get ready to shine on every occasion by making the Colgate Purple toothpaste an essential part of your oral beauty regimen.
^for temporary efficacy
^^vs. regular toothpaste, when used as directed
**High clean silica
#when used as directed
Product Features:
Directions for Use:
Use a pea-sized amount of toothpaste. For best results, use Colgate Purple toothpaste daily.
Ingredients:
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Titanium Dioxide, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, CI 17200, CI 42090.
Contains Sodium Fluoride.