Colgate Optic White Purple toothpaste instantly colour-corrects yellow tones^ on teeth and gives you whiter teeth in 7 days^^. Its Micro-Polishing Crystals** help to remove teeth surface stains so you can have a more radiant smile. It is also enamel safe# and safe for everyday use. So get ready to shine on every occasion by making the Colgate Purple toothpaste an essential part of your oral beauty regimen.

^for temporary efficacy
^^vs. regular toothpaste, when used as directed
**High clean silica
#when used as directed


Product Features:

  • Instantly color-corrects yellow tones^
  • Whiter teeth in 7 days^^
  • Micro-Polishing Crystals** help to remove surface stains
  • Enamel safe#


Directions for Use:
Use a pea-sized amount of toothpaste. For best results, use Colgate Purple toothpaste daily.



Ingredients:

Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Titanium Dioxide, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, CI 17200, CI 42090.

 

Contains Sodium Fluoride.